This website allowed users to create unique photo books, greeting cards, and calendars but traffic was stalled and the company was looking to spin up its appeal. The challenge: to rebrand, redesign, and create a more pleasing overall user experience. The solutions: Launched and developed the design and functionality of a new consumer web application, UI, and user UX. Collaborated with developers creating a HTML5 platform. Initiated the brand's first Instragram platform and mobile app. The results: Grew the Facebook following from 30K to more than 350K. This accelerated repositioning led to an acquisition by Shutterfly in early 2014.