What a fitting new tagline, launched Spring 2018, to encompass the Ethan Allen difference. This expression was designed to ladder up to every aspect of the brand experience and seasonal messaging. From product design to relaxing at home Ethan Allen takes every detail to heart. Ethan Allen’s vertically integrated business model makes it possible to impact every step of the way. Product design, customization, Complimentary interior design service, manufacturing, sustainability, American heritage, design center experience, technology, premiere home delivery at Ethan Allen, Every Detail really does Matter.